01Downtown · Beale Street & Sun Studio
Start at Sun Studio (706 Union Ave) — the "Birthplace of Rock 'n' Roll" where Elvis Presley, Johnny Cash, Jerry Lee Lewis, and B.B. King recorded. Tours run ~$20/adult and the first slot of the day sells out — book online the night before. You'll stand at the actual microphone Elvis used. The tour is 45 minutes, guided, and genuinely moving even for non-fans.
Morning: Sun Studio & downtown
After Sun Studio, walk to the National Civil Rights Museum (450 Mulberry St, at the Lorraine Motel). This is one of America's most powerful museums — $25/adult, allow 2–3 hours. The exhibits trace the movement from slavery through the 1960s; the preserved motel rooms are devastating and essential. Go in the morning when it's quieter. The Legacy Experience grand reopening was May 2026.
- Beale Street — the three-block historic district; clubs open by 11 a.m., music starts early afternoon
- Memphis Rock 'n' Soul Museum — at FedExForum ($13), the Smithsonian-affiliated music history overview
- Main Street Trolley — $1/ride, runs the downtown core; hop on/off
Afternoon: Beale Street
Walk Beale Street in daylight first — the neon looks different at noon, and you can actually read the historic markers. The W.C. Handy House (the "Father of the Blues" lived here) is a tiny museum worth 20 minutes. A. Schwab's (since 1876) is the last original dry-goods store — part museum, part soda fountain. Get the milkshake at the counter.
Evening: Blues clubs
Beale Street after dark is the whole point. B.B. King's Blues Club (149 Beale) books top-tier bands — the early set (7 p.m.) has shorter lines. Blues Hall (Juke Joint) is rawer, smaller, louder. Rum Boogie Café has dueling pianos. Cover charges run $10–$20; most clubs are 21+ after 9 p.m. Eat on Beale: Dyer's Burgers (deep-fried since 1912) or Blues City Café (dry-rub ribs, live music).
Where to stay
Stay downtown — Beale Street is walkable from here. The Peabody Memphis (149 Union Ave, since 1869) is the grand dame — the duck march (11 a.m. and 5 p.m. daily) is a delight, rooftop bar with river views, from $280/night. Hu Hotel (79 Madison Ave) has floor-to-ceiling Mississippi views, from $220/night. Hotel Indigo (downtown west) is the budget pick, from $150/night. Dinner: Itta Bena (above B.B. King's, upscale Southern) or Flight Restaurant (small plates, downtown).
Where to eat
Day 1 is BBQ day one. Lunch: Central BBQ (downtown location) — the pulled pork plate ($16) with dry rub. Or Gus's World Famous Fried Chicken (310 S Front St) — the spicy fried chicken is a Memphis institution (not BBQ, but essential). Dinner on Beale as above, or Charles Vergos' Rendezvous (52 S 2nd St, since 1948) — the dry-rub ribs in the basement alley location.
Bad-weather plan
Rain? The Civil Rights Museum is indoor and takes 2–3 hours. The Stax Museum (Day 2) can move here. Or do the Memphis Music Hall of Fame (indoor, downtown) — $10, an hour of exhibits.
Walk: ~2 miles downtown, all flat · Sun Studio: ~$20, book first slot · Civil Rights Museum: $25, 2–3 hrs · Beale clubs: $10–$20 cover
First-day rule: Book Sun Studio's earliest tour online tonight. It sells out by 10 a.m. — and the morning light on Beale Street makes for better photos before the crowds.